Professional
___SUMMARY
ABOUT
WILLIAM A. BEACHY
As the head of a web design firm I personally led Go Media’s UI/UX work on hundreds of projects, crafting intuitive navigation, responsive layouts, and seamless user journeys. Now, I’m seeking to transition into a corporate role — applying my skills to shape user experiences at scale, refine interactions, and create tools that empower users.
As President of Go Media Inc. in Cleveland, I have spent over two and a half decades leading a creative agency known for its artistry, reliable digital solutions, and strong business morals. I’ve overseen projects for national clients across industries, delivering solutions that combine visual excellence with strategic impact. My artistry and organization skills helped transform ideas into successful outcomes, while nurturing a culture of creativity and client focus.
While my role has encompassed broad executive responsibilities—business development, operations, and project management—my passion has always centered on design. I specialize in branding, website design, user interface design (UI), and user experience development (UX), with a deep understanding of how aesthetics, usability, and functionality intersect to drive engagement and conversions.
Now, I’m seeking to transition into a corporate environment where I can focus more directly on design. I bring a unique ability to align creative vision with business goals. I’m eager to contribute to a team where I can apply my skills to shape digital experiences at scale, continuously refine user interactions, and create tools that empower and delight users.
EDUCATION
UNIVERSITY
CONTINUING ED
( CORE SKILLS)
I’m A creative
Leader with deep hands-on
expertise in website ui, and
ux design.
01
The Ohio State Universirty
Bachelor of Science, Industrial Design
Graduated 1997
The Ohio State University’s Industrial Design program focuses on human-centered design, emphasizing research, problem-solving, and the integration of form, function, and usability. Students develop skills through studio-based projects, collaboration, and exposure to emerging technologies, materials, and design methods. The program prepares graduates for professional practice by combining creative thinking with real-world constraints, ethics, and interdisciplinary work.
02
Business Perspectives
For Creative Leaders
Yale School of Management
New Haven, Connecticut, 2007
Business Perspectives for Creative Leaders is an executive education program offered by Yale School of Management in collaboration with AIGA, the professional design organization. Participants develop a broad toolkit blending management fundamentals with creative sensibilities. The integrated curriculum spans areas including decision-making, team leadership, financial literacy, innovation, influence and negotiation, emotional intelligence, and consumer insight .
03
Goldman Sachs 10,000
Small Businesses
Babson College
Cleveland, Ohio, 2012 - 2013
The Goldman Sachs 10,000 Small Businesses program is a fully funded business education and support initiative that helps entrepreneurs and small business owners accelerate growth and create jobs. Delivered through partnerships with leading colleges and universities, the program combines a practical business curriculum in areas such as financial management, marketing, operations, and leadership with one-on-one advising, networking opportunities, and access to capital. Participants develop a tailored growth plan for their business while joining a nationwide community of over 16,000 alumni, many of whom report increased revenue, job creation, and long-term collaboration as a direct result of the program.
WORK
___EXPERIENCE
FOUNDER
PRESIDENT
Go Media Inc.
SENIOR UI/UX DESIGNER
May 1997 - November 2025
UI/UX
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Led end-to-end design of responsive web and mobile applications, from initial research and wireframes to final implementation, ensuring an intuitive and engaging user experience.
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Collaborated on research through surveys, interviews, and usability testing, identifying pain points and creating data-driven design solutions that improve user experience.
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Developed comprehensive information architecture frameworks, including sitemaps, user flows, and content hierarchies, to ensure intuitive navigation and seamless user experiences across complex web applications.
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Guided cross-functional teams, including developers, product managers, and stakeholders, to deliver high-quality designs within project timelines and budgets.
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Developed wireframes, prototypes, and high-fidelity mockups using tools like Figma, Adobe XD, and Sketch to communicate design concepts and user flows effectively.
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Optimized user interfaces based on user feedback and behavioral data, leading to increased user engagement and improvement in conversion rates.
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Created and maintained design systems, ensuring consistency across all digital platforms and reducing design debt.
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Performed heuristic evaluations and competitive analysis, identifying UX improvements that enhanced the usability of existing applications.
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Led design sprints and workshops with stakeholders to define product vision, gather requirements, and prototype key features.
BRANDING
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Designed comprehensive brand strategies including corporate brand family systems, standards guides, logos, type styles, color schemes, and marketing collateral, for startups and established businesses.
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Directed brand discovery workshops with clients and stakeholders to define mission, values, tone, and positioning, translating strategy into compelling visual narratives.
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Designed logos, typography systems, and comprehensive brand guidelines, maintaining consistency across platforms and empowering in-house and external teams.
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Oversaw rebranding initiatives for established companies, balancing legacy brand equity with modern design standards to increase relevance and audience engagement.
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Collaborated with marketing, UX, and product teams to ensure branding is seamlessly integrated into campaigns, packaging, websites, and user interfaces.
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Mentored and managed junior designers, providing art direction, design critiques, and career development support in fast-paced agency and in-house environments.
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Developed and pitched high-impact visual concepts to C-suite executives and clients.
GRAPHIC DESIGN
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Designed and executed high-impact print and digital marketing materials, achieving consistent brand alignment across all channels.
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Led creative direction for multi-platform campaigns, integrating print collateral, web assets, email marketing, and social media content.
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Collaborated with cross-functional teams—including marketing, sales, and product development—to deliver visually compelling solutions on tight deadlines.
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Produced press-ready print files and optimized digital assets, ensuring flawless quality across brochures, packaging, signage, and online platforms.
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Trained and mentored junior designers, fostering a culture of design excellence and continuous skill development.
BUSINESS / HR / MANAGEMENT
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Designed and executed high-impact print and digital marketing materials, achieving consistent brand alignment across all channels.
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Led creative direction for multi-platform campaigns, integrating print collateral, web assets, email marketing, and social media content
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Collaborated with cross-functional teams—including marketing, sales, and product development—to deliver visually compelling solutions on tight deadlines.
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Produced press-ready print files and optimized digital assets, ensuring flawless quality across brochures, packaging, signage, and online platforms.
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Trained and mentored junior designers, fostering a culture of design excellence and continuous skill development.
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Built and led a team of 15 employees, handling recruitment, interviews, hiring, training, performance management, and team development.
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Managed multiple projects simultaneously, prioritizing workloads and meeting strict production schedules without compromising creativity.
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Staying ahead of industry trends and software tools (Adobe Creative Suite, Figma, Sketch, etc. ), ensuring maximum value and ease of editing.
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Served as the public face of the firm, speaking at design conferences, publishing thought leadership, and building a strong brand presence in the digital design community.
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Developed and implemented business strategies that resulted in sustained profitability and market growth.
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Provided exceptional customer service, achieving a 4.8-star average on Go Media’s Google Business Profile.
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Managed all legal and regulatory compliance, including licensing, permits, and tax filings, ensuring 100% compliance.
ABOUT
WILLIAM A. BEACHY
RESEARCH & DISCOVERY
User Research & Discovery, Persona Development, Journey Mapping, Creative Direction, Data-Driven Decision Making
DESIGN EXECUTION
Branding & Visual Design, Creativity & Concept Development, Visual Design Principles, Wireframing, Prototyping, Interaction Design, Visual Design Principles, Accessibility & Inclusive Design, Responsive & Adaptive Design, Design Systems & Pattern Libraries, Layout & Composition
STRATEGY & PROBLEM SOLVING
Trends & Innovation, Human-Centered Design Thinking, Problem Framing & Ideation, Prioritization & Roadmapping, Business & Product Thinking, Cost–Benefit Analysis
COLLABORATION & LEADERSHIP
Cross-Functional Collaboration, Storytelling & Communication, Vision Setting, Hiring & Talent Development, Clear Communication, Delegation, Performance Management,
Conflict Resolution, Emotional Intelligence, Decision-Making, Culture Building, Accountability & Ownership
SOFTWARE