W.BEACHY
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COLLABORATION
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RESEARCH
CREATIVITY
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PROTOTYPING
WIREFRAMING
USABILITY
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ACCESSIBILITY
UI/UX DESIGN
ART DIRECTION
BRANDING
LEADERSHIP
STRATEGY
W.BEACHY
04
BRANDING
Identity
STRATEGY
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MANAGEMENT
LEADERSHIP
MOTIVATION
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ART DIRECTION
Concept
VISUALS
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WEB DESIGN
USER INTERFaCE
USER EXPERIENCE
( CORE SKILLS)
I’ve spent my career
at the intersection of creativity
and systems thinking.
CREATIVITY
STRATEGY
___EXECUTION
ABOUT
WILLIAM A. BEACHY
For over two and a half decades, I led Go Media Inc. in Cleveland, Ohio—a creative agency recognized for its artistry, innovative digital solutions, and strong business values. As a lifelong artist and illustrator, my career has always been rooted in drawing, visual storytelling, and a deep passion for design. That artistic foundation shaped not only the work we produced but also the culture I built. Over the years, I oversaw projects for national clients across industries, managing cross-functional teams and delivering design solutions that combined visual excellence with strategic impact. Ultimately, I made the decision to close the company, concluding an incredibly meaningful chapter and opening the door to a more focused creative path.
While my role encompassed executive leadership—business development, operations, marketing, and sales—my passion consistently centered on the design itself. My expertise spans branding, UI/UX, and graphic design, supported by a deep understanding of how aesthetics, usability, and functionality converge. I’ve always approached projects as both an artist and a strategist, ensuring that creative vision aligns with user needs and measurable outcomes.
Now, I’m excited to bring my experience into a role where I can focus more directly on hands-on design and creative collaboration. I offer a unique combination of leadership perspective and practical execution, with the ability to translate ideas into thoughtful, effective visual solutions. I’m eager to contribute to a team environment where the work comes first—where I can apply my artistic foundation, refine user experiences, and help create brands and digital products that resonate and endure.
I begin every design project with research. I seek to understand a client’s history, audience, competitors, and industry, along with who they aspire to be—both visually and in their messaging. Most importantly, I establish a clear understanding of the project’s purpose and functional goals, ensuring the design solves the right problem from the start.
Using insights from this discovery phase, I develop multiple style boards composed of found art, each supported by creative rationale. These boards allow for fast, effective communication of potential visual directions. In parallel, I apply information architecture principles to create visual sitemaps and wireframes that define structure, hierarchy, and user flow. This phase is highly iterative, with multiple concepts explored and discussed, including the strengths and trade-offs of each approach. When available, user testing and interactive prototypes provide valuable feedback and help validate user experience decisions early.
Once wireframes are approved, the project moves into user interface design, beginning again with multiple visual concepts. Through successive rounds of design refinement, testing, and feedback, the work evolves until it meets both user needs and business objectives. Throughout the process, close collaboration with the development team is essential to ensure the final product maintains design integrity and delivers the intended experience without loss in translation.
A design project is successful when clear goals are defined at the beginning and the final solution effectively addresses the core problem. It meets user needs, aligns with business objectives, and delivers measurable value, while remaining usable, feasible, and sustainable over time. Ultimately, success means the outcome fulfills the original goals and continues to perform well after launch.
My management style is rooted in building the right team and creating an environment where people can do their best work. As they said in the book Good to Great: "Get the right people on the bus." Over more than two decades of leadership experience, I’ve learned that when you hire thoughtfully—considering both skill and behavior—management becomes far more about guidance and support than control. I place a strong emphasis on design capability, collaboration, accountability, and alignment with team values.
Once the right people are in place, I lead with a trust-based, outcomes-focused approach. I work to understand what motivates each team member, how they prefer to work, and where they can have the greatest impact. I set clear goals, define expectations, and then empower designers with autonomy in how they reach those outcomes. I believe this balance of clarity and freedom leads to stronger ownership, better design thinking, and higher-quality results.
I also see my role as a coach and advocate. I provide regular feedback, remove obstacles, and ensure the team has the resources and support they need. I stay closely connected to the work without micromanaging, and I adjust my level of involvement based on experience, context, and project complexity. Ultimately, my goal is to build high-performing teams that feel trusted, challenged, and supported.
User Research & Discovery, Persona Development, Journey Mapping, Usability Testing, Data-Driven Decision Making, Information Architecture, Wireframing, Prototyping, Interaction Design, Visual Design Principles, Accessibility & Inclusive Design, Responsive & Adaptive Design, Design Systems & Pattern Libraries, Human-Centered Design Thinking, Problem Framing & Ideation, Prioritization & Roadmapping, Business & Product Thinking, Cross-Functional Collaboration, Storytelling & Communication, Search Engine Optimization
Figma, Sketch, Adobe XD, Adobe Photoshop, Adobe Illustrator, Adobe In Design, Adobe Creative Suite, WordPress, Google Workspace (G Suite), Google Ads, Microsoft Office